关于明春

创业于1978年的明春食品工业有限公司,那是一生热衷于传统糕饼制作,并经历多年潜心研发,改良的黄明春先生经过一番心力的付出后所取得的成果!


公司从创立初期,一小规模的家庭手工制作模式,走过逾三十年的岁月,无论在产品品质的提升、不同口味与种类的开发、公司结构与行政组织,以及人力资源的妥 善操控,皆随着时代向前!力求完美,精益求精,达到了公司稳健发展,出品种类与口味多元丰富,早已赢得海外市场的肯定,在业界中奠定了应有的地位和树立了 公司的口碑。从以中国南方潮汕家乡风味的节庆传统糕饼为基础,顺应时代的步伐和我国广大消费群体对多元化产品的殷切需求。


明春食品工业有限公司当前的发展重任,已充由黄家第二代即由黄国雄与黄国俊兄弟等人接棒,同心协力联手扩大经营。创办人黄明春先生则退居幕后,惟继续一其在商场多年的独到眼光与实际经验,为公司提点咨询。公司能发展到今日的业绩与规模,实在有它一定的因由。


公司从创业初期一锁定内销为主打市场目标,而后因于产品的广受欢迎,已渐次扩大至邻国新加坡、印尼、泰国与汶莱等东合国家。目前更走出区域,已远及港、台 和中东回教国家。“明春”坚持产品的多元化内涵与包装,也从不忽略出品的品质与卫生当开拓市场的首要条件,基于这个大前提,公司的出品种类到目前为止,已 达到百数十种之多,其中广受回教徒欢迎的清真(HALAL)糕饼,特别是在开斋节其间,早已成了市场上的抢购首选!


在种类繁多的出品之中,如:辫子酥、凤梨酥、中秋月饼及新年手工饼等几乎已成了“明春”品牌的代号。可说的上风行八方,远近驰名了! 明春食品工业有限公司于2003年已获得办法清真食品(HALAL)人证,目前公司更朝向争取HACCP食品处理卫生安全规格进军.为了应付日益扩大的海 外市场,公司已投下巨资,于麻坡郊区的巴力峇九(Parit Bakar)设立占地五万三千平方尺的新厂房。


这家新厂设备齐全,且引进先进的科技设施与设备,以提高公司的生产质量与速度,这也意味着,随着新厂的正式启用,明春食品工业有限公司又迈进了另一个新的里程碑!

历史的见证
THE TESTIMONY OF HISTORY

ABOUT
MENG CHOON

It was established in year 1978 by Mr. Ng Meng Choon who is keen to make research, improve and develop traditional cookies. Meng Choon Food Industries Sdn Bhd was a family-style business in the very beginning. In these 30 more years, we’d improved the qualty of our food products, researched of new products, as well as company management and human resource to ensure that we’re growing up by follow the steps of age. Nowadays, Meng Choon Food Ind. Sdn Bhd won the trust from the market and the reputation from he industry.


Meng Choon Food Ind Sdn Bhd used to be a traditional cookies manufacturer which produces Chao Shan (a southern province of China) flavor cookies but now it’s transformed to diversity manufacturer. Meng Choon Food Ind Sdn Bhd developing task is now passed o the Ng’s nd generation while founder Mr. Ng Meng Choon retreat to the 2nd line. By the power of his experience and foresight, and the cooperation of the new management, company performance keeps growing. That’s the elements of current company size.


Local market is the very starting focus of company, due to the popularity, we'd expand our coverage to oversea market such as Singapore, Indonesia, Thailand, and Brunei. And now we're going further, you may found Meng Choon cookies in Hong Kong, Taiwan and Middle East's Muslim Countries. R & D starting developing multi flavor cookies and creative packaging to attract the consumer, however, we never neglect the quality of the cookies! Due to this policy, there are more than hundred types of cookies produce by Meng Choon Food Industries Sdn Bhd. HALAL food is the most famous among the hundred types, especially during Hari Raya Puasa, our cookies are always the first choice of consumer.


Meng Choon Food Industries Sdn Bhd awarded HALAL approval in year 2003, and we're heading to HACCP to ensure that our cookies are always safe to eat. Due to the increasing of the market, Meng Choon Food Industries Sdn Bhd had invest a brand new factory at Parit Bakar, Muar. The new premises covering on a 53,000 square feet private land.The new premises is equip with modern facilities to upgrade our quality as well as increase the quantity of the cookies. In the wake of the new premises, Meng Choon Food Industries Sdn Bhd is toward another milestone again!

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